December 8, 2025
National Pension Tracing Day campaign mobilises 190,000 people to engage with £31 billion in lost pensions
New analysis from employee benefits consultancy Secondsight shows record numbers of people engaged with what could be forgotten retirement savings following this year’s National Pension Tracing Day on 26 October.
This year’s campaign reached more than 190,000 people across social platforms – more than twice last year’s audience – which Secondsight says translates directly into action, leading to almost 2,000 employees beginning the process of tracing potentially overlooked pensions.
Over the course of the campaign, the NPTD website recorded 18,021 sessions, representing a 131% increase from last year.
Ninety-nine per cent of the website’s visitors were new to the page, and nearly 2,000 went on to start tracing a lost pension via the campaign’s step-by-step guide.
Secondsight also urged HR teams to use its free employer toolkit to help staff search for their savings and this year recorded a record 856 downloads of the resource.
NPTD is a campaign supported by nine major partners: Aviva, Aegon, Legal & General Investment Management, Smart Pension, Scottish Widows, Royal London, Standard Life, Hargreaves Lansdown and The People’s Pension.
Their support comes at a critical time as the Pensions Policy Institute (PPI) estimates there are 3.3 million lost pension pots in the UK, worth a combined £31.1 billion.
The average value of a lost pot now stands at £9,470, rising to £13,620 among those aged 55 to 74.
Secondsight’s Darren Laverty said:
“This year’s surge in engagement shows that when people are given the right moment and the right prompt, they’re willing to take action on money they might have forgotten about.
“The response in the fifth year of this campaign tells us people are ready to prioritise their pension when it’s made simple and timely to do so.
“We’re delighted to have been able to play our part by helping nearly 2,000 people start the hunt for their own lost pots and see tens of thousands more notice what we’re doing.”
The campaign was launched in 2020 to give people a simple reminder, held on the date when the clocks go back, to reconnect with savings they may have overlooked.
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